A study conducted by Jura Liaukonyte at Cornell University reveals that music streaming platforms, particularly Spotify, play a crucial role in determining whether fans choose to listen to certain artists.
The research suggests that while social media boycotts are often employed to express discontent with artists' actions, they are less effective in altering listeners' habits.
This finding underscores the significant power streaming services hold in shaping the music landscape, potentially overshadowing the influence of public opinion expressed through social media.